It was important for AIM that the corporate film worked well in an environment where the viewer is unlikely to view the entire film, such as a trade show, or during a presentation.  It was therefore important the film didn’t heavily rely on the audio, and also that each and every part of the film looked visually impressive. We storyboarded and creatively found a way to tell the story of AIM’s Cabin production. Aim didn’t want us to create a corporate film; this was about creating a cinematic piece that can sit beside their brand.

The project included 12 days of filming, and 14 days of post-production. The shoot days were full, and required a lot of planning.

This meant we were forced to run the production over several months. Have a look at our blog post on our custom made overhead slider rig to get an idea of the amount of attention we paid to every shot in this film.

We used our Canon C100 mII as our main camera, it made sense to keep the look as consistent as possible. We considered a number of cameras, but within the entry level cinema range, the 60fps recording really gave it the edge for us. Particularly because we knew this film would lend itself nicely to slow motion.