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Setup Guides
Naim Audio Uniti Core
Setup Guides
Naim Audio came to us in need of a Setup Guide video for their soon to be released CD / Media Server, called Uniti Core. Naim wanted us to come up with a concept for the Uniti Core that would fit in with their current branding and style.
Naim as a brand has a strong, minimalist look, making the viewer focus on the beauty of the unit, and not the surroundings. Even though this video is a Setup Guide guide, we felt visually the video shouldn’t differ from this principle, we had to develop a concept where form and function were both equal.
To achieve the look, we used a solid piece of glass suspended above a black material background. We then closed our lighting down so that only the unit was exposed, and mounted our camera to a Combo stand which allowed us to achieve the front on, 45 degree, and birdseye shots.
Naim as a brand has a strong, minimalist look, making the viewer focus on the beauty of the unit, and not the surroundings. Even though this video is a Setup Guide guide, we felt visually the video shouldn’t differ from this principle, we had to develop a concept where form and function were both equal.
To achieve the look, we used a solid piece of glass suspended above a black material background. We then closed our lighting down so that only the unit was exposed, and mounted our camera to a Combo stand which allowed us to achieve the front on, 45 degree, and birdseye shots.
The Setup
We used a piece of 1m x 1m reinforced glass sheet clamped to an aluminium frame, and a black backdrop material. So that when you looked at the Uniti Core on the glass sheet, all you could see around it was black.
We then setup our lighting so that it was only exposing the different objects placed on the glass – after all, we were aiming for little to no light drop off onto the material. Using histograms we confirmed that the surrounds had dropped into a black > super black range meaning that they would always be a constant pitch black.
Equipment
We opted for the Canon C100 MKii as our camera body for the shoot. With a base ISO of 850, it gave us a lot of light to play with, allowing us to stop down further and get greater sharpness out of the lenses without having to introduce too much image noise.
We paired the C100 Mkii to Schnieder tilt-shift optics which gave us incredible reproduction accuracy, making the Uniti Core look perfectly square. It also gave us the benefits of shifting our focus plane so that we could have everything in focus when looking at the Uniti from an angle.
Camera
- Canon C100 MKii
- Atomos Shogun Recorder
- Schnieder 28mm T3.1 Tilt Shift
- Schnieder 50mm T3.1 Tilt Shift
- Schnieder 85mm T3.1 Tilt Shift
Lighting
- Arri S60 x 2
- Arri S30 x 1
- Dedo 150W x 3
- Arri 850w
- Arri 650w x 2
Client:
Naim Audio
Production Company:
Kube Productions
Producers:
Sam Dawson, David Morgan Jones
Director:
Sam Dawson
Director of Photography:
David Morgan Jones
Editor:
Sam Dawson
Pitch Concept:
Sam Dawson, David Morgan Jones
Lighting:
Andy Cahill