Our concept was simple. We felt it was important to show the children using the wellies in a real environment. The film tells the story of a family and their friends going to the park, colouring-in the wellies, and then using them on the beach.

We kept the tone of the promotional film happy and colourful, using imagery like fresh fruit, football, and sandcastles to associate colour with the el Rhey brand.

We filmed over one day – filming the picnic sequence in the early afternoon, and the beach scene late afternoon. It was shot on a Sony FS700 paired up with the Odyssey 7Q, which gave us 240fps at 2K raw. This meant we had great colour control, using ‘Blackmagic Design Davinci Resolve’ to grade the footage. We had a basic lighting setup, using largely natural lighting, but occasionally used 1x 1 LED panels to lift the subject from the background.